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VMware announces several new appointments across MENA

The new appointments aim to take advantage of growing customer demand and market opportunities across the region.

VMware announces several new appointments across MENA
Ahmed Auda, managing director, Middle East and North Africa, VMware.

VMware, a global cloud infrastructure and business mobility firm, has announced a number of high-profile appointments across the Middle East and North Africa (MENA) region.

These include Mohammed Darras taking up the post of country manager VMware UAE, Ahmed El Saadi as country manager to VMware North Africa, Levant, and Egypt, as well as the promotion of Ossama Eldeeb to senior manager, MENA Partner Organisation, VMware.

Previously serving as regional sales manager for Cisco UAE, Mohammed Darras brings more than 19 years' sales experience in the region to his new role. Ahmed El Saadi brings over 12 years of experience to his new post at VMware, having recently served as regional sales manager in Cyber Security for North Africa for Palo Alto Networks.

Ossama Eldeeb, a 22-year veteran of the business and IT sector, was promoted internally, having previously held the position of senior partner business manager at VMware MENA.

Ahmed Auda, managing director, Middle East and North Africa, VMware commented: "Data management and the cloud will fuel competition of the Middle East and North Africa's digital economy. As MENA-based organisations accelerate their digital transformation in 2017, VMware's new appointments will help enable our customers and partners with strategies and solutions to drive competitiveness."

The latest announcement from VMware comes at a point in time when customer demand for public cloud infrastructure and related services is expect to grow substantially. According to the latest figures from Gartner, the sector is predicted to increase from $743m in 2015, to reach $1.73bn by 2020.

"VMware's growing expertise and pool of talent in this dynamic region is a strategic tool that will enable our customers and channel partners to better utilise the potential of the cloud and their own data resources," added Auda.

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