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Aruba report sheds light on enterprise mobility

A recently released report from Aruba highlights the impact of a new generation of users it has dubbed #GenMobile

Aruba report sheds light on enterprise mobility
Ammar Enaya, regional director, Middle East and Turkey, Aruba, a Hewlett Packard Enterprise Company.

Aruba Networks, a Hewlett Packard Enterprise (HPE) company, recently unveiled as part of an exclusive press conference hosted at the Burj Al Arab Hotel, the results of its Future of Enterprise Mobility report.

In addition to outlining the company's growth strategy for the 2017 year, the report highlighted the company's predictions for the enterprise mobility market, which identified three key areas of growth: cloud, IoT, and Mobile.

Aruba's report also delved into the future impact of GenMobile, a term the company used to describe the next generation of users and employees who are dependent on mobile devices.

Ammar Enaya, regional director, Middle East and Turkey, Aruba, a Hewlett Packard Enterprise Company, commented: "This GenMobile is the new generation that's coming to the workplace today and those people are the graduates in the last five to six years out of school. They are coming into the industry and they have never seen a cable connected to the device."

According to the research conducted by Aruba, this new generation of employees will bring with them a novel approach to the job once they enter the workplace. Aruba predicts that there will be a higher demand for reliable internet in the office, a preference for flexible work locations over higher salaries, as well as an increased frequency of being active during non-traditional work hours.

The study on GenMobile users also found that roughly 62% owned three or more connected devices, and 57% reported feeling more productive when working from home. In the UAE, the ability to ‘hot desk' is quickly becoming a common demand with 31% of research participants highlighting it as a top priority.

The Future of Enterprise Mobility report also delved into the impact of mobility across specific sectors. Within the finance industry for example, 56% of employees reported that they would disobey their managers in order to complete a task, while three-quarters reported taking IT issues into their own hands, without first consulting their respective IT departments. Aruba's report also highlighted that four out of every ten finance organisations admitted to having lost data through misuse of mobile devices.

In healthcare, 89% of healthcare employees believe that their respective IT department will protect them, while 37% admit to sharing work device passwords to colleagues and family members.

These revelations present a number of new challenges for IT teams according to the regional director, who believes that successful IT organisations in the near future will be those than can adapt and quickly leverage solutions around mobility, cloud and IoT.

One of the first of the new challenges that IT teams will need to contend with lies with the high volume of mobile and IoT devices entering into the work environment.

"In the old days when you have a new employee, you needed half a day for orientation and on boarding of new devices. Nowadays you get 10 devices every week from the same employees, so you cannot use up half a day for each device. You will need to find a way to automate this and have automated enrolment," explains Enaya.

"Once those devices are inside the network, you will need to automate the policing of them. There is a need to have some policy engine within the system to police those devices, so those that have less secure stability will be a treated differently, than those that have better security capabilities," he adds.

IT teams will also be challenged in enabling seamless mobility for every employee, ensuring that network access to cloud services remains consistent, wherever they may be. As business development and marketing teams invest in mobile engagement tools, IT will need ready to provide and manage the associated network infrastructure.

Moving forward, it will soon become critical for enterprises to move simple network management and instead adopt a more predictive model around network behaviour. In terms of analytics and indoor location services, Enaya shares that many businesses are aiming to move beyond simple location apps, instead adopting the use of location-based information combined with analytics. This would aid in improving customer loyalty and identifying where to invest resource for increased revenues.

Enterprise IT will also need to evolve to become more flexible in managing third-party applications, pushing development towards a more open, software-based network platform.

"Most of the way that we will connect to the network in the future will be through mobile applications ... IT managers will need to understand from the outset that they need to integrate with third-party applications, as much as possible, for them to deliver the work," concludes Enaya.


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