Oracle boosts investments in UAE to support cloud growth
Oracle Digital Hub launched in Dubai while Abu Dhabi data centre set to go live mid-2017
Oracle has announced the opening of the Oracle Digital Hub in Dubai as well as its first datacentre in the region, which is expected to go online in mid-2017.
This follows the regional expansion news made earlier this week where Oracle outlined plans to continue its infrastructure investments and expands its cloud footprint in the US, UK and Turkey.
Both capabilities are designed to advance rapid cloud growth and provide seamless support to Oracle customers and partners in the Middle East.
The Oracle Digital Hub, which is targeted to employ 400 cloud sales professionals, is located in Dubai’s Knowledge Village. It is designed specifically to align with the modern buying journey using future proof technology to better support Oracle customers in their digital transformation, the company said.
Features include virtual meeting labs, interactive customer meeting rooms, modern collaboration spaces, and Oracle’s first social media hub in the region. The social media hub will enable digitally native Oracle team members to engage with customers using modern communication tools and channels.
“The opening of the Oracle Digital Hub underscores our commitment to continuously enhance our local capabilities and service offerings in the UAE,” said Giovanna Sangiorgi, vice president, Oracle Digital EMEA. “The hub was designed to support the remarkable demand for our complete cloud portfolio across the Middle East. We now have the ability to engage with our customers anytime, anywhere and on their terms.”
“The Oracle Digital Hub and the Abu Dhabi data centre are solid evidence of our commitment to the UAE and the wider Middle East region,” said Abdul Rahman Al Thehaiban, senior vice president, Middle East and Africa, Oracle. “Cloud adoption is on the rise, and with an unmatched portfolio of solutions and support infrastructure, Oracle is poised to lead the regions’ digital transformation movement.”
Oracle hosted a series of events in Dubai this week, including a Digital Economy Summit attended by more than 400 customers and partners. Todd Buchholz, former White House economic advisor and Harvard professor, delivered keynotes at the event. Key government and private sector leaders including Mir Dawar Ali, Head of IT, Acwa Power International; Manoj Nakra, Director Strategy, Apparel Group; Prateek Vahie, SVP and Head of Customer Lifecycle Management and Digital Marketing, Emirates NBD and Trevor McFarlan, CEO, Emir discussed digital transformation in the UAE on a panel.