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Veeam launches training programme in the region

Veeam Partner Academies key part of storage backup vendor channel enablement strategy

Akhtar: "This initiative enables our partners to position themselves as trusted advisors to end-users."
Akhtar: "This initiative enables our partners to position themselves as trusted advisors to end-users."

Veeam Software has announced the introduction of ‘Veeam Partner Academies’, a series of half day and full day workshops that will be co-hosted along with a distributor.

The objective is to develop knowledge within Veeam’s sales and pre-sales partner community so that they have all the tools needed to deliver a compelling message to customers about the criticality of availability solutions for the modern data centre.

Omar Akhtar, regional channel manager, Middle East & SAARC at Veeam Software says, “Veeam is evolving into a ‘non-touch business’ and we rely heavily on our partners to drive our business. Due to the company’s continued commitment to its channel partners across the Middle East, investment in training is key so partners can continually differentiate themselves from competitors that offer traditional legacy back-up. This initiative enables our partners to position themselves as trusted advisors to end-users and knowledgably advise them about the criticality of ‘Availability’ in their journey to digital transformation. Our partners will be given the knowledge and skills to educate regional CIOs and IT managers about the need to transition from legacy backup solutions to high availability data centre solutions like the Veeam Availability Suite, in order to make the most of their investments in virtualization and become always-on, always-available operations.”

Veeam will co-host the first event in Q1’ 2017 in the UAE with its distributor Aptec - an Ingram Micro Company, and will then extend the concept to other regional distributors. The intended frequency will be one Partner Academy workshop per distributor every quarter. The theme and topics for each event will be decided by Veeam’s local systems engineer according to the business needs of the region and will feature deep-dive technical concepts and focus on Veeam’s solutions, that will be delivered by the company’s pre-sales team. Veeam will also invite its alliance vendor partners to speak at these events. The workshops will be open to all of the company’s channel partners to attend, irrespective of what tier they belong to.

Gianluca Mazzotta, EMEA presales director at Veeam Software says, “At Veeam, we see our channel as an extension of our company, and to this end we want them to be able to add value to end-users as they help them address their virtualization and availability challenges. Key to this is delivering the correct technical message and partners will only be able to do this effectively if they are provided with regular training. We have experienced a great deal of success with hosting Veeam Partner Academies in Europe and we are excited about launching the concept in the Middle East. The feedback from partners that have attended the events has been very encouraging and we have already noticed an improvement in customer engagement as a direct result of these workshops. ”