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D-Link extends channel partner training

Vendor focuses on empowering partners to implement its latest solutions

Hussain says D-Link is continually expanding and refining its partner training schemes.
Hussain says D-Link is continually expanding and refining its partner training schemes.

D-Link Corporation, a provider of solutions for small, medium and large enterprise business networking, has announced it is extending its sales and technical training programme to further drive skills and training on its latest networking technologies.

D-Link said it has decided to enhance its training schemes in pre-sales and technical certifications to empower solution providers so that they are able to implement holistic solutions for customers of all sizes in the market.

The company said that as companies look to implement digital transformation strategies and leverage technology trends like the Internet of Things (IoT), cloud computing and mobility, channel partners are struggling to find staff with the required skills to implement these technologies safely and securely.

Analyst IDC recently cited lack of skills and resources within organisations in the Middle East as one of the biggest barriers to implementing digital transformation projects.

Sakkeer Hussain, director - Sales and Marketing at D-Link Middle East and Africa (MEA), said the company is continually expanding and refining the partner training programme, with the introduction of new courses as the product portfolio grows.

Hussain said reseller partners who successfully complete the courses are not only certified, but also incentivised through rebates and other resources that help them to grow their business.

According to D-Link, its most recent additions to the portfolio include the home connect series, which uses 802.11ah, Z-Wave and Zigbee-based technologies helping consumers to implement a complete smart home solution.

Hussain added that D-Link offers two types of training offered through its training facility in Dubai. "The first one is pre-sales training and it is for pre-sales engineers and sales people working for reseller firms," he said. "This training takes them through new products, product updates, latest technologies and the various applications where these technologies and solutions can be implemented."

He explained that the other kind of training is technical and it's a five-day course that takes candidates through detailed practical issues including product installation and is conducted by highly qualified and certified D-Link engineers. "The programme takes them through live demonstrations that replicate real life customer environments," he said.

He pointed out that extending partner training is aimed at helping resellers with limited resources to be in a position to carry out proof of concepts (PoC).