LAVA launches new A3 smartphone in the MENA market
The company plans to manufacture 216 million handsets per annum in the next 5-8 years
LAVA International has launched A3 a smartphone targeting mostly the young, upwardly mobile consumers. Prices start at Dh799.
The dual-SIM smartphone comes with dual cameras - with 13 mega pixel and 8 mega pixel - with a faster fingerprint unlocking speed. At 0.16 seconds to unlock the screen - the company claims its super-fast fingerprint unlocking process beats the world's most popular smartphones.
The move comes a few weeks after the company launched LAVA Metal 24 smartphone. The company plans to manufacture 216 million handsets per annum in the next 5-8 years.
Billy Luo, general manager of LAVA International, Middle East North Africa, said: "LAVA A3 offers almost everything instantly. It is ideally suited for young professionals."
Although smartphone sales growth rate is slowing down worldwide, the Middle East and North Africa (MENA) region is witnessing an increase in sales volume in smartphone sales. Smartphone shipment in to the MENA region is estimated to have reached 171.2 million in 2016, up from 157.5 million, according to Statista.com.
Smartphone sales value is estimated to have grown to $42.2bn in 2016, up from $40.4bn in 2015 in the MENA region, the portal said.
Meanwhile, Lava International has expanded its sales network across the GCC to accelerate the sales of Lava smartphones, especially the latest product, LAVA A3.
Mahommed Khizar Ulla, head of business at LAVA International DMCC, MENA, said, the company has tied up with major retailers to partner with the Dubai Shopping Festival (DSF).
"We currently have a strong network across the GCC markets to sell and offer strong customer service in the region," Khizar said.
The company has operations in Thailand and offices in the UAE, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, Russia and Egypt.