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TP-Link Middle East to cement SMB business in 2017

Networking vendor to help partners unlock opportunities in the IoT, smart home and SMB segments

TP-Link Middle East to cement SMB business in 2017
Liang says the aim in 2017 is to ensure partners are properly supported.

TP-Link Technologies Co Ltd, a maker of SOHO, SMB networking products and wireless LAN solutions, has announced a plan that will see it reinforce its SMB business in the Middle East and Africa (MEA) to help channel partners unlock opportunities in the Internet of Things (IoT), smart home and SMB segments.

According to the vendor, the strategy to strengthen its SMB business comes as private and public sector organisations including governments in MEA are pushing for more people to get Internet connectivity and access services through smart city initiatives.

Denny Liang, vice president, TP-Link Middle East and Africa (MEA), said although 2016 has been a challenging year for the regional IT industry, smart initiatives and various collaborations through public and private partnerships (PPP) are opening up opportunities for SMBs across the region.

Liang said these initiatives are opening up new business opportunities especially for channel partners serving the networking segment.

He added that the big technology bets and game changers in 2017 have been placed on IoT and smart home offerings, and TP-Link already has solutions for channel partners and their end users in the two sectors."IoT, smart home and SMB segments will be key for our channel partners' progression in the year ahead," he said. "In addition, the UAE, Saudi Arabia and North Africa as a whole will prove the strongest in terms of channel growth and business development during 2017."

Liang pointed out that in addition to these markets, other growth drivers will come with the high-end SMB products the company is rolling out across MEA. "With TP-Link's extended partner support, new products and technologies that we have introduced in the market, resellers will be able to take advantage of the emerging opportunities that we are unlocking in the market," he pointed out.

He added that despite a challenging business climate, TP-Link has continued to roll out partner support schemes through its umbrella partner programme. "We have continued to support our channel partners through training, certifications, road shows, joint partner events and marketing initiatives, all aimed at helping them navigate a tough business climate," he said. "It's been a challenging year but we have managed to grow our business by 20% thanks to the efforts our partners have made."

Liang said the objective in 2017 is to ensure partners are properly supported, trained and enabled to address business opportunities in the IoT, smart home and the much-sought after SMB segment.


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