Axiom Telecom predicts mobile trends for 2017
Axiom Telecom's CEO believes the tech-savvy millennial community will drive mobile development
Axiom Telecom has highlighted that 2017 will see significant developments in mobility which will be driven by the tech-savvy millennial community.
The telecom's CEO, Fahad Al Bannai expects a surge in app creation among small businesses and rapid developments in virtual reality (VR) and augmented reality (AR).
Axiom Telecom predicts that beacon technology, this allows mobile apps running on both iOS and Android to listen for signals from beacons, which in effect will enable businesses to offer real-time deals based on where they are at any given point in time.
Al Bannai said: "Imagine you're walking down a boulevard, hungry, and you receive a notification that your favourite burger spot is offering a great deal - that is what location-based services, such as beacon technology, is allowing businesses to do.
"It gives them the ability to reach the right customer, at the right time, and the right location. This is definitely a great tool for businesses, but will also be beneficial to the end-user, as it helps them find what they need, when they need it."
Furthermore, small businesses will develop apps of their own and in a market like the UAE where SMEs represent 94% if businesses in the country the app industry will benefit greatly.
"If you think of the one device that we rely on all day to keep us connected, it is our smartphone. Consider the possibilities, then, of being able to reach a relevant audience using this valuable instrument," added Al Bannai. "Small businesses are witnessing the tremendous success of their counterparts and now want a piece of the app pie. And with app creation becoming more affordable every day, the technology is now within reach of most businesses, regardless of size."
Additionally, VR and AR technologies are already present in the mobile market, with Samsung and HTC already exploring such technologies, however this is set to soar in 2017. Al Bannai stated: "There is great interest in this field because of the many different useful applications that augmented and virtual reality could potentially assume - be it entertainment, training, or education. This takes the mobile experience to another level, enabling people to use their hand-held device to completely immerse themselves in another world, not only as passive observers, but as protagonists of their own digital universe."