MEA audiovisual market nears $5bn in 2016
Supporting the region’s market, InfoComm MEA’s direct attendance grows 45 percent from 2015 to 2016
Strong deal-making in audiovisual technology marked the standalone debut of InfoComm Middle East and Africa (MEA), organisers say.
Demonstrating the market potential, the UAE and Middle East are among the world’s fastest-growing audiovisual markets, thanks to projects such as Expo 2020, 2022 FIFA World Cup Qatar, and Smart Cities. The Middle East and Africa’s audiovisual market will reach USD 4.63 billion in 2016, or 30% growth over 2014, according to an InfoComm International report.
“InfoComm MEA is the only AV show in the region and we use this event as our entry into the region to meet with integrators, government departments and other end users and we’ve received a strong interest from prestigious companies and other high-end buyers,” said Steve Scourse, vice president – Europe, Middle East, and Africa at SiliconCore Technology Inc., one of the more than 120 exhibitors from over 20 countries.
Both international and home-grown UAE exhibitors marked brisk sales across audiovisual solutions such as ultra-high-definition video billboards, state-of-the-art audio and lighting systems for concerts, and advanced back-end control systems.
Supporting audiovisual innovation, the 6th InfoComm MEA, held under the theme of “Audiovisual Communications in a Hyperconnected World”, hosted 3,160 visitors across the three days from 6-8 December, a 45 percent growth compared to the number of direct visitors during the four days of InfoComm MEA 2015.
“InfoComm MEA has been very good for us this year, we’ve had a lot of important and new customers coming from the GCC. We’ve had some very good meetings and have been busy throughout the three days,” said Sam Brandon, General Manager of GSL Professional LLC
InfoComm MEA showcased the latest innovations while hosting dialogues and debates during the Summit conference program, along with the event’s first co-located Digital Signage Summit, organised by Integrated Systems Europe and Invidis Consulting.
“This was the best InfoComm MEA to date – we were able to source the latest audiovisual solutions from leading global vendors for our prestigious clients. We also found great benefit in exchanging knowledge at the Summit’s panel sessions on Smart Cities and Interior Designing with AV. I look forward to attending InfoComm MEA 2017 once again,” said Hazem El Khatib, managing partner and director of design Design LLC.
InfoComm MEA 2016 also saw strong results on partnering with the Association of Professional Interior Designers and Middle East Council of Shopping Centres.
“In our discussions with InfoComm MEA exhibitors, they found more business leads in reaching a more focused and savvy audiovisual clientele in an easier-to-navigate space at the Dubai World Trade Centre. Our partners helped to focus the event on high-potential retail and tourism and hospitality sectors in the Middle East, and our conference sessions were the most engaging to date. We look forward to further dialing the audiovisual needle at InfoComm MEA 2017, said Richard Tan, executive director, InfoCommAsia Pte Ltd, the organisers of InfoComm MEA.