Aswaaq, Sàvant Data Systems collaborate to offer retail intelligence
The partnership will oversee analysing shopper behaviour and providing shoppers with relevant information
Retail intelligence provider Sàvant Data Systems has partnered with retail conglomerate Aswaaq to offer shoppers an enhanced retail experience through intelligent shopping solutions.
The partnership will see various implemented technology solutions including the People Counting Platform, which enables businesses to make strategic decisions on a day-to-day basis to improve sales, monitor marketing campaigns and control overhead operational costs.
Furthermore, it will feature predictive real-time analytics that will boost the marketing performance of the store from gaining visibility and control, to achieving transparency, efficiency, and customer engagement on marketing campaigns; product placement and data analysis which are an essential function of the industry.
Vic Bageria, chief executive officer of SDS, said: "This is a positive milestone for SDS as our collaboration with Aswaaq goes to reaffirm the message we are conveying - that businesses need to adapt to the changing of the consumers' dominant mind-set and integrate the technologies available widely to keep up with the market trends."
"The retail sector is a data-intensive industry. The tools available to store, manage and analyse, this data is still evolving, but data analytics is becoming an indispensable part of operating the sector. Retailers are increasingly turning to real-time reporting and analysis of sales performance data to determine consumer trends, so they can better target pricing and marketing strategies to reflect consumer behaviour," he added.