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BenQ unveils digital signage solutions

BenQ's Digital Signage Product Showcase highlights latest additions to its portfolio

BenQ unveils digital signage solutions
The visual display expert introduced an array of products from its Smart Signage series

BenQ held its second edition of its annual Digital Signage Product Showcase in Dubai, where it announced a new partnership with authorised distributor, NSOA (New Smart Office Automation LLC).

Furthermore, the visual display expert introduced an array of products from its Smart Signage series, including the, ST550K, ST430K, ST650K, SL490 and SL550 providing an all-in-one display solution for smart business. Plus its latest Interactive Flat panel include the RP552H, RP653, RP703, RP790 and RP840G which enables customers to get involved with the content, discover information and make choices, creating synergistic growth for businesses.

BenQ has also released their own exclusive cloud-based content management system, X-Sign, making content creation, distribution, scheduling and display across single or multiple displays, easy, economical and efficient. This all-in-one software offers easier content management for small and medium-sized business such as cafés, restaurants, supermarkets, retail and public venues. 

Manish Bakshi, managing director, BenQ Middle East & Turkey, said: "Customers are willing to pay more for an improved customer experience. The buying experiences are based on how the customers perceive they are being treated. As customer experience begins to overtake price and product to become the predominant brand differentiator, brands are relying on technology heavily to complement their deployed new customer engagement strategies. This is where our corporate vision of ‘Bringing Enjoyment N Quality to Life' aligns with the market trends, because it matters."

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