Aruba plans aggressive growth strategy for Egypt
Aruba experienced a successful 2016 in Egypt and aims to continue this growth in 2017
Aruba, a Hewlett Packard Enterprise company, is building on its 2016 success by implementing an aggressive growth strategy in Egypt in 2017.
The company witnessed significant growth in 2016, with several customer wins in healthcare, hospitality, government and education sectors. Furthermore, it is implementing a wireless network project at Zewail City of Science and Technology designed to enable the institution to leverage BYOD for education and offer campus-wide connectivity to its students and faculty.
Ahmed Fathy, territory manager, HPE Aruba, Egypt said, "As trends like mobility and Bring-Your-Own-Device sweep the country, Aruba and its partners are well placed to cater to the increasing demand for the ‘all-wireless workplace' that supports BYOD securely and reliably, enabling communication and delivering business apps wherever people work. The launch of the new partner program will enable our partners to engage closely with customers in Egypt in order to capitalise on the tremendous business potential in the country."
Aruba will focus its efforts on key verticals including government, hospitality, healthcare, education, retail and finance. Channel is key to the company's success and it will continue to conduct training and certification programs in Egypt through its training partners. Aruba is eager to raise its corporate profile in the country and will run marketing campaigns and participate at relevant industry events.
"Egypt is a high growth market for Aruba and with our market leading wireless infrastructure technology backed by the new partner program, we expect to further penetrate the market and help enterprises in the country build mobile-first networks," concluded Fathy.