TECOM Group, JCDecaux partner for futuristic advertising solutions
The project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
TECOM Group, a member of Dubai Holding, has joined forces with JCDecaux SA to drive digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. The timing of the new partnership comes as TECOM Group steps up its efforts to support Dubai's vision of transforming into one of the smartest cities in the world.
The installation of JCDecaux's leading digital advertising solutions is set to play a key role in helping redefine the future of advertising in the emirate, while also acting as a springboard for understanding how to scale up their use in other cities around the region.
Malek Sultan Al Malek, CEO at TECOM Business Parks, said: "Our new partnership with JCDecaux enables us to combine the strengths of the world's leading outdoor advertising company with our own experience in building innovative business communities over the last decade. Together we will reimagine the future of our business parks that are recognised globally as being leaders in innovation and creativity, as we work towards common goals and write a new chapter in Dubai's development."
Jean-Charles Decaux, chairman of the executive board and co-CEO of JCDecaux, said: "This partnership speaks of our ability to fulfil the needs of smart cities and brands through high value-added, fully customised, products and services. It is also in line with our global strategic direction for digital outdoor, which emcompasses the 3 core elements of digital, data and distribution. An approach which facilitates the delivery of smart advertising solutions in the right place, with the right message, to the right people and at the right time."
The advertising structures will take on a minimalist feel and will serve more than 3,100 business partners, and regional and international organisations. This is an ultra-high quality advertising platform including dynamic, fully connected, LED digital screens, as well as solar powered bus shelters that will provide information about transport, accessibility for people with physical disabilities and USB charging facilities.