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NetApp Insight 2016: Data Fabric strategy unfolds

NetApp’s vision for future of storage takes centre stage at annual showcase

NetApp Insight 2016: Data Fabric strategy unfolds
Data today creates and drives business, observes Reich.

NetApp is highlighting its vision for the hybrid cloud with its Data Fabric as its annual NetApp Insight conference continues for the second day in Berlin.

NetApp envisions the Data Fabric as a platform offering customers a unified view of enterprise data so that they can archive, store, access and share data seamlessly across their on-prem datacenters and cloud resources. With the Data Fabric, public cloud become an extension of the enterprise data center.

Joel Reich, executive vice president, operations at NetApp notes the NetApp Data Fabric has advanced from vision to reality since emerging last year.

The new strategy seeks to help organisations worldwide power their own digital transformation journeys.

Data is becoming lifeblood for digital transformation, says Reich. “The digital transformation now underway has a lot to do with how you create and consume data.  Data now creates and drives business” he adds.

Businesses will face disruption unless IT organisations can make the data available where it’s needed, at any time, to create value from digital transformation.

The strategy comes as NetApp continues its reinvention from a traditional storage solutions provider to a data management company.

Customers are facing three clear challenges, Reich says: how to simplify and modernise their infrastructure, how to scale and accelerate business performance and how to leverage data and compute from anywhere.

Data Fabric seeks to solve these pain points by optimising application performance, improving user experience, and allowing businesses respond faster to customers. The Fabric does this by enabling always-on access to data and seamless management from flash to disk to cloud.

Meanwhile Flash continues to grow by leaps and bounds.

The enterprise IT environment of the future will look something like this: flash on premise; everything else in cloud. The transition is inevitable, says Reich.

In the Middle East, NetApp continues to expand its partnerships with recent announcements with Buzinessware, a provider of on-demand managed infrastructure solutions which will see the latter deploy NetApps SolidFire all-flash scale-out storage to help it expand its hosting and cloud services. In October, NetApp announced a partnership with Middle East cybersecurity firm DarkMatter to drive data management and analytics solutions in the region, collaborating on the development of various flash and data storage technologies.

The Data Fabric is today the guiding principle for the company moving forward, says Reich.

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