Thales partners with Shifra in Middle East
Alliance with VAD to boost regional distribution of security solutions
Shifra, a value-added distributor (VAD) of information security, identity protection and enterprise mobility solutions in the Middle East, has partnered with Thales, a provider of information systems, cybersecurity and data security solutions, to distribute its data protection and trust management in the region.
Under the agreement, Shifra will make available to the channel Thales's advanced data security solutions and will work towards building the vendor's market share in the application security space, by delivering hardware security modules (HSMs) and solutions for PKI, digital signatures and electronic IDs.
Thales said it wants to grow its presence in the Middle East, in light of the rising need for cybersecurity.
Ahmad Elkhatib, managing partner at Shifra, said: "The very digital trends that have revolutionised user access to data are unfortunately the same ones that have left businesses vulnerable to intrusions from cybercriminals. And as attacks become more sophisticated, data protection becomes more critical."
Thales has, in response, decided to strengthen its regional presence.
Philip Schreiber, regional sales director for the Middle East, Africa and South Asia, Thales, said: "Thales is working together with its customers and partners to help drive and secure the digital transformation across a wide range of sectors. After increasing our local headcount, we were looking to extend our distribution network."
Elkhatib said to complement the company's efforts, it required a broad spread of resellers to increase and educate a greater potential customer base. "We are confident that partnering with Shifra is the right move to scale up our regional penetration and boost deployment of our solutions," he said.
Elkhatib added: "Businesses in the Middle East are rapidly expanding and deploying new digital infrastructure which is being actively targeted by cybercriminals. Thales wields heavy-duty experience in data protection and digital trust management, and there is immense scope for our partners to benefit from its wide range of products. We look forward to working closely with the Thales team to increase their footprint in this region."