Logicom appointed Microsoft OEM distributor
Deal expands distributor's coverage to include the entire Gulf, Jordan and Lebanon
Logicom, a value added distributor of IT solutions and services, has expanded its distribution agreement with Microsoft to include UAE, Kuwait, and Oman, covering the entire Gulf region.
Under the expanded deal, Logicom is now the official distributor for Microsoft original equipment manufacturer (OEM) and full packaged product (FPP) in the Kingdom of Saudi Arabia, Lebanon, Jordan, Qatar, Bahrain, UAE, Kuwait and Oman.
With this distribution agreement, which was signed recently, Logicom will be able to offer its customer base full access to the latest Microsoft OEM and FPP software, devices, and services.
Peter Irinarchos, general manager, Logicom UAE and Gulf, said: "We are very pleased to further expand our regional Microsoft business to include UAE, Kuwait and Oman. Less than a year ago, we began our OEM business in Qatar, quickly followed by entry into Bahrain. To be awarded the OEM and FPP distribution to cover the complete Gulf is a significant recognition of the service and value we provide to our ever growing partner network."
Lance Thorp, consumer channels group lead, Microsoft, added that: "We are pleased to expand our partnership with Logicom in the Gulf region. Logicom has demonstrated a strong commitment towards bringing new business opportunities through excellent logistics, strategic marketing plans and stock availability, increasing Microsoft's reach to our customers and enabling them to achieve more."