Huawei and Walkbase develop analytics for venues
Wi-fi based system will allow venues such as malls to track visitors and measure crowd flows
Huawei and Walkbase, a leading Retail and Venue IoT analytics platform provider, have jointly developed a new marketing and analytics solution for large venues.
The system will also owners of venues such as malls, airports, large stores or districts to track and analyse customer behavior, and then use the data for bespoke marketing, managing overcrowding and so on.
The platform uses Huawei's eSight Network Management System and Walkbase's Crowd Analytics suite to integrate high quality Wi-Fi and Bluetooth technology that enable retailers and venues with better internet connectivity and the ability to measure crowd flows and densities in real time. Value-added location services are also available throughout indoor/outdoor premises.
The platform anonymously analyses customer behavior using Wi-Fi to help tenants and venue owners understand the paths visitors take, what they look at and when they arrive and leave. This data can then be monetized to enhance the visitor experience, offer personalized content to visitors through push notifications, digital signage or identify overcrowding to help reduce queue-waiting times.
Safder Nazir, vice president of Smart Cities and IoT at Huawei said: "Walkbase has continued to lead the way with Retail and Venue Crowd analytics integrated with Huawei infrastructure solutions and we are very excited to be announcing a joint solution. The customer experience is the most important part of a venue and this technology will help provide a solution to allow businesses to focus on customer relations and improve sales conversion."
"With the help of Huawei, we have been able to optimize our solution to improve the event experience for both delegates and exhibitors," said Tuomas Wuoti, chief executive officer at Walkbase. "Over the last few years, we have seen the area of IoT and crowd analytics continue to grow and become more important across a number of industries. We are excited to work with Huawei to jointly offer the best in class Wi-Fi & venue IoT analytics platform and look forward to creating a smarter future across the world."