Tetra Pak opens first MidEast innovation centre in Dubai
Centre will help food producers identify new growth opportunities from idea generation, to product design and market launch
Tetra Pak, packaging and processing solutions company, has opened a customer innovation centre in Dubai, its first in the Middle East & Africa region.
The company said the centre will help food producers identify new growth opportunities from idea generation, to product design and market launch.
The centre provides experimentation with food and beverage concepts, and is equipped with the latest tools and technologies designed to support brainstorming, research, product design and development, as well as formulation testing, Tetra Pak added.
The Dubai centre is part of a network of customer innovation centres currently being opened by Tetra Pak in key locations around the world, including the US, Brazil, Singapore, and Sweden.
Tetra Pak said it has been operating in the Middle East for over 60 years and has more than 400 partnerships with leading food manufacturers, a presence in 49 countries, 21 sales offices and five packaging material plants in the region.
"For years, Tetra Pak has shared market insights and product concepts with its customers. Now, with our new Customer Innovation Centre, we are able to support brands in a more collaborative and comprehensive way to ensure they maintain their competitive edge," said Philippe Illig, director Marketing and Product Management for Tetra Pak Greater Middle East and Africa Region.
"Every one of our customers has different opportunities and challenges. We tailor our services to suit every brand, helping customers deliver innovative product solutions that meet their own needs, as well as those of the consumer."