Türk Telekom stores renovate with Innova's digital signage solutions
Innova has completed the digital transformation of Turkey’s telecom operator, Türk Telekom’s nation-wide store network.
Innova's self-service solutions brand Kiosk Innova has equipped more than 800 stores with its system on chip digital signage displays and connected all points to a single centre using Kiosk Innova's proprietary digital signage software, DS Suit.
The project saw all Türk Telekom stores re-designed from scratch with enhanced in-store technologies supported by the use of its content. The project was aimed at creating an appealing in-store experience to convey its single-brand focus through attractive content; inform all customers about products and on-going campaigns through digital signage displays; and foster an augmented image of technology leadership.
The vast display network runs a visually impactful reel of Türk Telekom's programs and campaigns. The deployment of touchscreen displays promotes an engaging customer experience where customers can compare different products and services in the store, on the spot. The project stands as Turkey's largest central content management network where SoC (system on chip)-deploying digital signage displays are utilised.
LG Electronics provided the displays and shared the WebOS software library with Innova. Subsequently, Kiosk Innova developed the proprietary DS (digital signage) software, DS Suit, which makes possible the central content and broadcast management of new-generation SoC (system on chip) equipped displays.
With the conclusion of the project, Türk Telekom stores have acquired a brand new look, transforming into modern and sleek centres with attractive content. Türk Telekom now pursues higher customer traffic via high-brightness shop window displays and an enhanced customer experience through the communication of campaign and product information on a real-time and display-based basis.