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TP-Link outlines new corporate strategy

Vendor rebrands and launches a new logo

TP-Link outlines new corporate strategy
Liang says TP-Link is embarking on a new journey and chapter.

Networking solutions vendor TP-Link Middle East, said it is used its appearance at the 36th edition of GITEX Technology Week to outline a new corporate strategy to channel partners and customers.

In addition, the company said it is also celebrating its 20th anniversary in the networking segment.

TP-Link said this was the fifth successive year that it participated at GITEX and this year's participation is special because the company recently rebranded and launched a new logo.

Denny Liang, vice president, TP-Link Middle East, said following the rebranding, the company has taken a different direction to focus on the smart home segment to complement the networking, wireless and mobile devices business. "We are delighted with the direction we have taken to provide integrated holistic solutions from networking, wireless, smartphones and smart home solutions," he said.

He adds that the new logo and rebranding is part of a focus shift to the smart home. "We are embarking on a new journey and chapter to meet the needs of today's connected consumer lifestyles. The updated logo, with fresh colour schemes, the broad curve and the arrow point represent the user interacting with TP-Link," he said. We are at GITEX to conveying this message to the partner ecosystem and end user clients in the region.

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