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VR concerts to transform music experience

Virtual reality concerts and big data will transform the way people experience music, said Troy Carter at GITEX Technology Week.

VR concerts to transform music experience
Troy Carter discusses the future of music during GITEX.

Virtual reality concerts and big data will transform the way people experience music, Troy Carter, head of creator services for digital music service Spotify, and founder of the Atom Factory, said during a conference session at GITEX Technology Week.

“The future is mixed reality with live spaces and concerts, and integrated music videos. New technology leads to better and richer experiences when technology is layered on top.

“Artists didn’t have access to data before. Now we can reach super-fans, those are the fans who want more,” he said on-stage during a discussion with Silicon Valley futurist Robert Scoble.

Earlier in the day, Carter also said markets such as China or India or the UAE could potentially produce the next multi-billion dollar company.

“I don’t feel Silicon Valley is the next place where the next billion-dollar company will come from. The future lies with people who are knowledgeable about local markets such as China, India, and Dubai,” he said during his talk at the GITEX Global Startup Movemen’s Out-Talk session.

In addition to his role at Spotify, Troy Carter is also an investor who is passionate about supporting startups and has previously managed artists such as Lady Gaga and Eve.

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