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Southeast Asian companies eye Dubai

Southeast Asia’s multinationals and start-ups are eyeing Dubai for expansion at GITEX Technology Week.

Navtech at GITEX Technology Week.
Navtech at GITEX Technology Week.

Southeast Asia’s multinationals and start-ups are eyeing Dubai for expansion at GITEX Technology Week. The UAE is Singapore’s largest Middle East trading partner, with trade reaching US$18.3 billion in 2015, according to International Enterprise Singapore.

“Digital marketing innovations that work in Singapore hold high potential in Dubai and the Arabian Gulf, with similar fast-growing markets, digitally-savvy English-speaking affluent customers, and a supportive startup ecosystem,” says Unilever International marketing head Aseem Puri, who has led e-commerce launches in the region.

Southeast Asian companies are also showcasing their products at the GITEX Global Startup Movement. The Singapore Cross Trade agency is hosting several companies at GITEX, including mobile device manufacturer Navtech.

“The Middle East and Africa are leapfrogging established markets in communications innovations. GITEX and Dubai are hubs for reaching these markets, especially for savvy customers that want the expertise and high quality craftsmanship that are hallmarks of Singaporean companies,” says Abhinav Patodia, chief strategy officer at Navtech.