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Tipping point for digital disruption

Middle East businesses face a do-or-die moment for digital disruption

Mike Sutcliff, Accenture Digital.
Mike Sutcliff, Accenture Digital.

Middle East businesses face a do-or-die moment for digital disruption, one of the world’s top tech experts challenged as GITEX Technology Week’s conference kick-off. “Middle East businesses will soon reach the tipping point in disrupting themselves to create new business models,” said Mike Sutcliff, group chief executive of Accenture Digital, on the sidelines of his joint keynote address with Paul Daugherty, CTO of Accenture.

“Dubai and the UAE are implementing innovation as they adopt digital technologies to create new customer journeys. They are also working to position themselves for success in the digital economy. To succeed, organisations will need to work with trusted partners in the ecosystem supporting specific industries to create change at scale,” added Sutcliff.

The GITEX Vertical Days programme outlines best practices and business case studies across the fast digitising verticals, with 230 speakers in 65 sessions and 130 conference hours.

Today, Troy Carter, global head of creative services for Spotify, will headline the GITEX Global Startup Movement’s Out-Talk Conference. Troy Carter will relate personal experiences going from leafleting to a million-dollar business managing Lady Gaga.