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Cisco drives digital solutions

Networking giant Cisco says it is inviting Middle East countries, organisations and businesses to ‘Reimagine a Digital Reality’ at GITEX Technology Week 2016.

Weston: Firms are rethinking business models.
Weston: Firms are rethinking business models.

Networking giant Cisco says it is inviting Middle East countries, organisations and businesses to ‘Reimagine a Digital Reality’ at GITEX Technology Week 2016.

The company says it is utilising GITEX as a platform to support efforts at accelerating digital transformation and showcase its key business architectures and solutions including security, cloud, data centre and analytics, mobility, application centric infrastructure and collaboration.

As part of its plans, Cisco is demonstrating its digital solutions and technology across multiple verticals including public safety and security, aviation, education, transport, public sector, banking and finance, and oil and gas.

Mike Weston, vice president, Cisco Middle East, says: “As we move into an era of complete digitisation, Middle East governments and organisations are rethinking their value propositions, business models and how they approach their infrastructure to improve quality of life, citizen services and business outcomes.”

In addition to showcasing real life smart city scenarios, the company will highlight how implementing a digitisation strategy will enable Middle East countries and organisations to reap the full benefits of the Internet of Things (IoT).