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Redefining experiences

Avaya to highlight its latest innovations that meet customer and employee expectations with true multi-touch communication capabilities.

Redefining experiences
Areff: Digital evolution key focus.

Business communications vendor, Avaya says it’s at GITEX Technology Week 2016 to highlight its latest innovations that meet customer and employee expectations with true multi-touch communication capabilities.

During the trade fair, Avaya is demonstrating real-world use cases for its solutions, highlighting how it is helping organisations achieve their digital transformation goals.

The vendor says with 89% of businesses today expecting to compete primarily on the basis of customer experience, organisations need to evolve digitally and deliver truly differentiated experiences to their customers and workforces.

Mohammed Areff, vice president, Middle East, Africa and Turkey, Avaya, says: “Avaya is committed to helping organisations achieve their digital transformation goals, and enabling them to respond to changing customer demands.”

Areff adds that speed is the new currency for business transformation and businesses need to understand, predict and map the customer journey in real time.

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