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Etisalat sparks innovation

UAE telco Etisalat’s theme of participation at the 36th edition of GITEX Technology Week is ‘Sparking Innovation’.

Etisalat sparks innovation
Al Abdooli: Etisalat is supporting UAE’s ‘Smart Vision’.

UAE telco Etisalat’s theme of participation at the 36th edition of GITEX Technology Week is ‘Sparking Innovation’. With demonstrations designed to take visitors on a journey of a highly digitised and connected smart future, Etisalat is introducing concepts and ideas based on strong technologies and bringing world-class solutions and services with the aim to facilitate end users, as well as also businesses and governments for a better future.

Eng. Saleh Al Abdooli, Group CEO says: “At GITEX last year, Etisalat aimed to take people on a journey from “smart” to “genius”, and our efforts were well-received by thousands of visitors who experienced live demos on our stand and engaged with us throughout the week. GITEX is an established and important platform that has become the cornerstone of showcasing the prowess of IT, digital services and telecom providers from world over. For Etisalat, it brings an immense responsibility in fulfilling our role in supporting the country’s ‘Smart Vision’.”

Al Abdooli adds: “As a company, we are celebrating our fortieth anniversary this year. Through prudent investment, a focus on innovation and delivering what our customers demand, we have grown from operating in one country with 4 million customers, to one with operations in 17 different countries serving 163 million customers. The telecom sector is on the cusp of a major disruption, evolving so rapidly that we must continually adapt and improve. That’s why we are investing today in what our customers aspire to tomorrow and always seeking new partnerships that will bring added value.

“While we will continue to make investments that benefit our shareholders and develop innovative products and services for our customers, we must also focus on being fit for purpose. That means being as efficient as possible in all that we do and challenging everyone within Etisalat to always deliver excellence.”

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