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TRA launches staff happiness initiative

Initiative aims to increase staff happiness and create a positive working atmosphere

TRA launches staff happiness initiative
The Happiness Initiative aims to improve workplace happiness.

The UAE Telecommunications Regulatory Authority (TRA) has begun implementation of a happiness initiative, to create a positive working atmosphere and make staff happy.

The initiative, which follows a set of guidelines issued by the TRA, aims to promote happiness among TRA employees and develop cooperation, trust and love the workforce.

The guidelines cover staff and customer happiness, based on best practices and examples from real life. Staff feedback is also covered in the guidelines as important to encourage creativity and to overcome challenges.

Employee happiness will be monitored with regular surveys and other means. Workshops and training sessions will also be held to develop employee's skills and improve relations between employees and management.

Ahlam Al Feel, Director of Corporate Communications Department and the Happiness and Positivity CEO, said: "The TRA has adopted the concept of happiness and positivity in all sections and departments and has established that happiness is the main goal for all services and initiatives. We have already launched various initiatives such as the ‘The Happy Family' which is an innovative programme that promotes customers and employees happiness."

"The TRA continues to implement its happiness model through new initiatives, such as this happiness guide, which is the result of an integrated study for a happy work environment and how we can transform the workplace into an encouraging environment that is full of love, loyalty, and positivity among employees. The TRA is set to launch more initiatives including promoting audience happiness," she added.

"The next step requires constant efforts to build and develop the culture of happiness and spread the energy of positivity in the work place. Our responsibility is to help employees manage their psychological and emotional stage, considering that they play a role in ensuring customers' satisfaction and happiness," Al Feel explained.

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