Orange Business Services appoints VP for MENAT region
Luc Serviant will serve as vice president for the region, replacing Mickael Ghossein
Orange Business Services has announced the appointment of Luc Serviant as vice president for the Middle East, North Africa and Turkey (MENAT) region.
Serviant has over 25 years of experience in marketing and implementing IT solutions within the enterprise sector, focusing on strategic planning and people management responsibilities. He previously led the SITA large and complex integration unit working with the air transport industry, based in Geneva.
Prior to joining SITA, Serviant held various international business leadership roles with Equant and then Orange Business Services, including Head of Global Services Europe & Russia, Head of Professional Services APAC, and Head of Global Consulting.
Serviant will provide leadership and develop business strategies in response to the wave of digital transformation that is changing the business landscape for enterprises, for government bodies and for service providers in the region. Through deployment of ICT solutions from Orange Business Services, companies can utilise digital technologies to create new business models to capture new revenue streams.
Serviant takes over the management of the region from Mickael Ghossein.