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New MD for Cisco 'East' Region

Shukri Eid to take over lead role for Cisco in UAE, Oman, Pakistan, Afghanistan and Yemen

New MD for Cisco 'East' Region
Shukri Eid takes on the lead for Cisco Middle East's 'East' region.

Cisco has appointed Shukri Eid as managing director for UAE, Oman, Pakistan, Afghanistan and Yemen.

Eid, who has been with the company for ten years, will take on the lead of Cisco Middle East's ‘East' region effective immediately.

He was previously senior director of Country Digitization Acceleration (CDA) in Cisco's EMEAR region, and also held the role of director managing Cisco Consulting Services for the region. He is a graduate of the company's Leadership Pipeline Program.

Before joining Cisco, Eid held senior consulting roles at IBM and PricewaterhouseCoopers.

Mike Weston, vice president for Cisco Middle East said: "This is a dynamic time where we are experiencing fast-paced changes and evolving trends across industries. As a technology leader, our focus is on accelerating our ability to respond to our customer and partner needs in support of their aspirations. Shukri Eid is a passionate leader with an extensive track record of achievements under his belt, and I am confident of our ability to capture the tremendous opportunities that exist across our markets with him at the helm of the East Region. His management expertise and profound appreciation for the opportunities presented by digitization position us ideally to execute against our strategic priorities and drive continued growth."

Eid will be charged with developing business strategy for Cisco for the region, and making Cisco one of the most attractive places to work for top talent in the technology sector.

Two weeks ago, Cisco announced a program of 5,000 job cuts.

"I look forward to my new role during what is an exciting time for Cisco and the region," Eid said. "The time is ripe to harness the power of digitization and there is greater need from our partners, customers and governments across our markets to help accelerate their journeys towards becoming smarter, more competitive and more connected in the new economy. Our talented team and expanding portfolio of solutions place us at the forefront of their efforts to capture this immense potential."

A Cisco Leadership Pipeline Program alumnus, Shukri most recently held the position of Senior Director of Country Digitization Acceleration (CDA) in Cisco's EMEAR region, working with government and industry leaders to accelerate national digitization strategies. Prior to that he was the Director managing Cisco Consulting Services in the same region, where he led a team advising large customer organizations across public sector and enterprise as well as telecom service providers.

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