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Instagram targets businesses with tailored profiles

Instagram news features will help businesses to analyse how successful their posts are

Instagram targets businesses with tailored profiles
The business tools will roll out in the US, Australia and New Zealand in the coming months and will be available globally by the end of the year.

Instagram has unleashed three new tools for businesses across the UAE to promote and maximise their businesses on the social media networking site.

The additional features mean that Instagram's 200,000 advertisers can now connect with consumers and launch campaigns and measure how successful the posts are.

The first tool dubbed "Business Profiles", will enable business to have a customised profile, as unlike other social media platforms, Instagram does not have a cover photo for brand recognition. With the new feature, businesses are now able to add a "connect" button which includes contact information, company details and an address, directly on their profile.

The second tool is "Insights" that enables businesses to analyse which posts are well received and which ones are not, who their followers are and overall demographics of the company's audiences. Instagram has kept this feature simple to ensure companies are not overwhelmed with analytics.

The third, which will be available later in the year, is the "Promote" tool. Here, businesses will be able to promote top posts and either choose their target audience or let Instagram do it for them.

Amy Cole, Instagram's head of brand development EMEA, said: "Small businesses are some of the most creative and innovative in our community and it's incredible show many businesses have grown using the platform. But we want to make Instagram work even better for them, so we have listened carefully to their feedback to understand challenges they face, and the tools they need to drive real business results."

The business tools will roll out in the US, Australia and New Zealand in the coming months and will be available globally by the end of the year.

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