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Oracle and DigitasLBi unveil novel solutions group

DigitasLBi’s Oracle Solutions Group is now operational in the UK, USA, Middle East and APAC.

Oracle and DigitasLBi unveil novel solutions group
Davies: "Today's brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors."

Oracle, a global multinational computer technology corporation, in close collaboration DigitasLBi, a marketing and technology agency, have launched DigitasLBi's Oracle Solutions Group (OSG).

The dedicated group will grant clients access to the expertise of DigitasLBi, Oracle and Spindrift Group, a multi-award winning Oracle Platinum Partner. OSG will focus primarily on devising novel ways in implementing Oracle Cloud Technology in a single, integrated offering.

Alan Davies, chief strategy officer, DigitasLBi, explained: "Today's brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors."

"OSG is launching to help clients overcome these challenges in a simpler way - by bringing together leaders in creative, digital technology and service delivery, in one team."

DigitasLBi's OSG will be led by Spindrift's CEO Ian Osborne and DigitasLBi's Global Head of Alliances Trevor Smyth.

Already live and operational in the UK, USA, Middle East and APAC, the collaboration will also include participation from several delivery centres in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht. 

Commenting on OSG, Ian Osborne, CEO and Co-Founder, Spindrift, shared: "OSG enables customer centricity by joining up data, media and platform in a single agency. This is a progressive move away from the traditional CRM, Ad Tech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel."

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