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EnGenius taps Red Dot for E. Africa distribution

EnGenius looks to strengthen its channel footprint and regional presence in East Africa

EnGenius taps Red Dot for E. Africa distribution
Hsiao says partnership will help EnGenius raise brand awareness in the channel through joint activities with the distributor.

EnGenius International, a provider of wireless communications, radio frequency (RF) technology and SMB Networking products, has appointed Red Dot Distribution, a full range distributor actively developing in the VAD area, as its authorised distribution partner in East Africa.

Partnering with Red Dot, one of the leading IT distributors in East Africa, was a natural progression for EnGenius as it looks to strengthen its channel footprint and regional presence in East Africa, the company says.

Under the accord, Red Dot will promote and distribute EnGenius SMB and enterprise solutions through its channel network of VARs and systems integrators across Kenya, Tanzania, Uganda, Rwanda and Ethiopia. It will deliver value-added services that include solutions pre-sales consulting, training, channel enablement programs, sales and marketing support, post-sales implementation and technical support, to effectively distribute EnGenius product portfolio in the market.

Van Hsiao, regional manager at EnGenius, said the agreement with Red Dot in Africa is a mutual one and aims to benefit the reseller channel ecosystem in those countries. "We are upbeat that our alliance with a top distributor like Red Dot will help EnGenius achieve its goal of becoming a top networking solutions brand in the reseller and SMB segment in East Africa, as one of the top distributors in East Africa, Red Dot Distribution will help us to reach out to more reseller partners, and raise brand awareness in the channel through the joint activities we will be rolling out in the market’’ he added.

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