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D-Link to strengthen ISP business in MENA

Networking solutions vendor to push ISP initiatives in Middle East and North Africa

D-Link to strengthen ISP business in MENA
Hussain says D-Link views the ISP sector as a very important market for its growth in the region.

D-Link Corporation, a provider of connectivity and networking solutions for SMBs and large enterprises, has revealed that it's strengthening its business and focus in the Internet service provider (ISP) market as the company continues to witness growth in this segment in the Middle East and North Africa (MENA).

According to the vendor, the move to focus on the ISP market comes at a time when ISPs in MENA continue to fine tune their business models as they look grow their customer base.

Sakkeer Hussain, director, Sales and Marketing, D-Link Middle East and Africa (MEA), said the company views the ISP sector as a very important market in the region.

Hussain said consequently, D-Link has a dedicated team and warehousing facility in Dubai that stocks products for the ISP market.

He said as convergence between IT and telecommunications continues to change the market, the ISP sector has emerged as an important part of networking because ISPs are working with both traditional networking vendors and telecommunications equipment manufacturers. "The ISP business is a bit complex because ISPs require products that have been customised to suit their requirements," he said. "Unlike our consumer and SMB business, the ISP solutions require customisations tailored at specific solutions they want to take to market."

Hussain said D-Link's ISP business is doing well and contributing positively to the overall revenue figure because the company has been growing this business. "It's for this reason that we have decided to reinforce our business in this space by ensuring we increase our support, programmes and initiatives tailored at each and every customer we work with," he said. "Currently, we work with ISPs in various Middle East and Africa countries and a key element in the success we are witnessing in this vertical is that we continue to customise solutions to suit each and every ISP we work with."

Hussain pointed out that a key issue that D-Link has addressed with its ISP offerings is customisation and stock holding capabilities.

He said if you look at most countries in MEA, governments in these countries are doing everything possible to get citizens connected to the Internet. "In the UAE, the government's efforts around smart initiatives have to be commended because everything is encouraging people to get connected to the Internet at home or through their mobile devices," he noted.

Hussain explained that this is opening up opportunities for channel partners to offer the right networking and wireless solutions to consumers, SOHO, SMB and enterprise customers. "That's why, through our partner programme, we have decided to raise the game in the ISP space as more partners are looking to cross-sell solutions in the IT and telecommunications space," he added.

He said D-Link will continue to build a strong team to serve ISPs by providing customised solutions to them. "With all that we have done in this space, we wouldn't have accomplished this if we didn't invest in our technical hub in Dubai," he said. "Currently, we work with most telecom providers in the Middle East and North Africa," he said.

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