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D-Link to sharpen SMB business in GCC

Networking solutions vendor to push SMB solutions in gulf market

D-Link to sharpen SMB business in GCC
Hussain says D-Link is preparing to roll out an enhanced SMB Partner Programme.

D-Link Corporation, a manufacturer of connectivity solutions for small, medium and large enterprise business networking, has announced that it is honing its focus in the GCC market in preparation for the launch of new SMB offerings and programme.

The company said it has decided to push and raise awareness around its SMB offerings in the GCC as small businesses warm up to D-Link's products aimed at this segment.

Sakkeer Hussain, director, Sales and Marketing, D-Link Middle East and Africa (MEA), said D-Link is preparing to roll out the SMB Partner Programme to help partners that serve and target this sector to increase their share of business with the company.

Hussain said from a product breadth, D-Link has one of the widest offerings for channel partners of all sizes to serve across the different vertical markets. "We will be pushing our AC router range, wireless LAN offerings, controllers, IP surveillance cameras and SMB offerings," he said.

He added that the GCC has continued to show maturity in the IT market even though spending has slowed down largely due to the drop in crude oil prices. That said, Hussain pointed out that the UAE leads in terms of the number of projects, IT spending and business in general, following by Kuwait, Qatar and Oman.

Hussain noted that Saudi Arabia is by far the biggest market in the GCC especially now that the country is moving away from its dependence on oil. "The SMB sector is doing well in Saudi Arabia and we have seen that with our own networking SMB business," he stated. "All channel stakeholders (vendors, distributors and resellers) need to be upbeat about business prospects in the UAE, Kuwait, Qatar, and Saudi Arabia this year, despite a slowdown in IT spending and some projects being shelved.".

He continued there are some good initiatives in these countries as governments lead with smart city initiatives and digital transformation programmes.

Hussain said from a D-Link standpoint, the company is also seeing a lot of opportunities opening up for channel partners in North Africa as the telecoms space opens up because of deregulation. "In the SMB segment, we are seeing a lot of businesses adopting wireless networking solutions and we are seeing an increase in the adoption of these solutions and services in the hospitality, education, healthcare and organisations involved with e-learning solutions," he noted.

Looking ahead, Hussain explained that without doubt, partners that combine products and services have a better chance of earning higher recurring margins in the SMB space.

He said the networking, security, managed services and storage sector all present prospects for channel partners to explore in the GCC market and beyond. "This, with opportunities in government, education, healthcare, hospitality, SMB and SOHO, partners serving any or a combination of these verticals stand a chance to earn decent margins if they can combine their product offerings with services," he said.

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