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Kuwaiti publisher picks Microsoft for ERP, CRM

Levtech Consulting to implement Dynamics AX 2012 R3 for Lulua Publishing

Kuwaiti publisher picks Microsoft for ERP, CRM
It was important to simplify the day-to-day work life of team members as the Group continues to expand and diversify, says Sheikha Al Sabah.

Levtech Consulting, a Microsoft Dynamics partner, today announced that it has been selected by Lulua Publishing to implement Microsoft Dynamics.

The project aims to automate business functions and build a single operational platform across the Group.

Lulua titles include ‘Good Health’ and ‘Vacations & Travel’ and as well as motivational books in Arabic. Since 2011, the company has expanded into other business lines spanning across media, trading & distribution, projects, jewellery retail and e-commerce.

Some of the challenges that Lulua was facing included financial consolidation, manual processes, payment follow-up with customers, automating processes specific to the publishing line of business, and task management amongst different team members. Based on a detailed evaluation, Lulua publishing saw potential and value in optimising and consolidating their business processes through Microsoft Dynamics AX.

“We are really excited to embark on an ERP implementation at Lulua. As we continue to expand and diversify, it is important to simplify the day-to-day work life of our team members, which in turn will help in overall improvements in productivity, efficiency and teamwork. We are confident that Microsoft and Levtech will deliver a great experience for our organisation, and we look forward to this journey” said Sheikha Intisar Salem Al Ali Al Sabah, founder and CEO of Lulua Publishing.

“As part of this project, we would also integrate Microsoft Dynamics AX with an external e-Commerce platform to help customers gain an amazing experience of shopping online. Group level financial consolidation features in AX will also be another key enhancement that will help Lulua have visibility into the business operations of all its companies. This implementation will definitely help Lulua to eliminate manual processes, reduce costs, boost productivity and ultimately, achieve business growth,” said Oommen P Oommen, regional manager, business development, Levtech Consulting.

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