Arab World’s Internet penetration increases GCC online ad spending; report
Research shows the number of Internet users in the Arab world will increase to 197 million by 2017
Orient Planet Research has revealed that increased Internet penetration in the Arab World has led to a jump in the GCC region's online ad spending, which will result a 20% growth in 2017.
The report, entitled, 'GCC Online Advertising Market,' shares that the region's ad spending is poised to grow faster than the world average in the next five years and is set to register a growth of 25% this year. The report also highlights that Internet users in the Arab world are expected to reach 197m by 2017, this exponential growth complements the study which shows that internet advertising expenditure is expected to grow globally at the fastest rate of any medium.
According to the report, ad spending within the Gulf region is facilitated by the increasing use of premiere marketing tools and social media platforms.
Abdul Kader Al Kamli, research consultant, Orient Planet Research, said: "Organisations are slowly realising the importance of cultivating their online presence, which is no longer a luxury, but a necessity in today's increasingly more technological society. The shift towards a more knowledge based society has also driven growth in the market, and the rise of innovative programs has shown organisations how their company can greatly benefit from using online advertising to promote their products and services.
"Organisations' have learned to capitalise on significant number of Internet users to promote their products and services in an efficient yet cost-effective manner. The valuable insight within this report will allow organisations and key decision makers to have an overview of trends within online."
The Internet continues to provide companies with an ideal and cost effective platform to reach a wider network of prospective customers. As one of the most inexpensive marketing tools available today, businesses have found online advertising to be essential to their operations. As Internet penetration continues to rise, and technology becomes a more integrated aspect of everyday life, online advertising proves itself to be more effective than traditional media channels.
The scope of the report includes countries in the Gulf Cooperation Council namely Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.