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Canon: in-store surveillance to tackle retail analytics

Video Management Solutions (VMS) could prove instrumental in devising retail strategies and overseeing staff management.

Canon: in-store surveillance to tackle retail analytics
Hendrik Verbrugghe, marketing director, Canon Middle East.

Canon Middle East's Hendrik Verbrugghe recently highlighted the potential of Video Management Solutions (VMS) as a means of driving retail analytics.

Shared as part of the company's participation at the Retail Show 2016, which ran from 31 May to 1 June, the marketing director emphasised the added benefits of evolving surveillance technologies beyond security.

 "With the growing power of online retailers in particular, brick and mortar stores need to adapt to keep up with the competition, and retail analytics are a key part of this. These online retailers have staggering amounts of information on their customers, which many physical stores simply don't have," commented Verbrugghe.

 "Once companies are aware of how business processes can be improved through video management solutions, they can build up their surveillance systems over time, when they've seen for themselves the value of the solution," he added.

 The data collated from store surveillance feeds could provide insights on peak times of customer traffic, staff availability at specific points in the day, as well as monitoring stock availability on the shelves.

To enhance its own line-up of surveillance cameras, Canon Middle East is integrating a number of video management platforms, which include Netavis and Titan.

At Retail Show 2016, the company unveiled two low-light network surveillance cameras - the indoor pan-tilt-zoom VB-M50B and the indoor fixed dome VB-H651V.



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