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Belden aims for regional expansion

Belden is aiming to increase its provision to offices in the region and to help it do so has recruited four new members of staff.

Belden is aiming to increase its provision to offices in the region and to help it do so has recruited four new members of staff.

The networking vendor has taken on four new sales staff who are due to start at the company in January, according to Berry Medendorp, marketing communications manager for the EMEA region at Belden.

The firm hopes that the new recruits will help it develop its business with offices, a new focus for the company. At present, the main users of its products in the region are broadcasters, oil refinery, and shipyards, Medendorp said.

“Our regional business strategy is that we continue to furnish those markets but we also want to be much more into the office so networking solutions with wireless will be focused and we want to concentrate more on technology driven solutions and be unique in that instead of pushing on commodity and price,” said Medendorp.

Key to boosting its business in the region will be its wireless offer, which the firm is now promoting following its partnership with Extricom, the developer of the interference-free wireless LAN system, in September.

Previously, the company focused on offering a total networking structured cable solution, comprising not only cables but also enclosures, racks, and cable managements systems, but since tying up with Extricom is promoting wireless solutions as well.

Belden, which recently introduced a new logo and tagline identifying itself as Belden rather than Belden CDT as it was previously known following a merger, has a regional office in Dubai plus a manufacturing presence in Europe and the US.

The US firm has been manufacturing cable products for more than 100 years and claims to have the broadest product portfolio of any major electronic cable company in the world.

Its clients include Saudi Aramco  as well as Aljazeera TV, and Education City, Science and Technology Park, Convention Centre in Qatar.

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