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Accenture opens DAC in Dubai

Digital Acceleration Centre will help organisations with digital business transformation

Accenture opens DAC in Dubai
Bolous: The Digital Acceleration Centre will help organisations to create comprehensive digitisation strategies.

Accenture has opened its first Digital Acceleration Centre (DAC) in the Middle East region, with the opening of a facility in Dubai Internet City.

The DAC, which is the eight such centre for Accenture worldwide, will showcase next-generation software and hardware technologies, such as advanced analytics, wearable technology, network systems, robotics and the Internet of Things., which will help companies to digitally transform their business.

The centre will provide access to Accenture services and solutions capabilities in areas such as digital marketing, mobility and analytics, as well as hosting tailored sessions for clients in which Accenture specialists will help them develop customized solutions based on the digital requirements of their business.

Omar Boulos, regional managing director for Accenture Middle East and North Africa said that the centre would help regional organisations in public and private sector to align with government strategic plans such UAE 2021 and Saudi 2030. The regional ecosystem of startups, government, small and large enterprise was now able to gain the full benefits of the DAC, he said, and its location in DIC would put it at the heart of the region's transformation efforts.

"With the pace of technological change increasing faster than ever, organizations need to create a competitive advantage by becoming more agile, adaptive and aligned through digital technologies," said Boulos. "The Digital Acceleration Center in Dubai is a one-of-a-kind ‘think-and-act tank' equipped to support our clients and expedite their complete digital transformation journey."

Boulos added that the centre would help organisations to develop complete digital transformation strategies. In a survey conducted by Accenture, 80% of organisation worldwide identified digital strategies as an important priority for them, but 81% of those were only dealing with digital in isolation for each function. One of the reason to launch the DAC is to allow such organisations to leverage technology not just for their existing business challenges, but also to engage new business models, he said.

Majed Al Suwaidi, managing director of Dubai Internet City and Dubai Outsource City, said that the centre would help to encourage innovation public and private sector, and also play an important role in ensuring that there are the skills and human capital available to realise development goals.

"Innovation is at the heart of everything we do going forward, with the strategy the government has set, for the years to come, it is very important for us that there is enough talent available within this region, to fuel the economy," Al Suwaidi said.

"We believe the launch of Accenture Digital Acceleration Center in Dubai Internet City (DIC) is a booster to start-ups ecosystem in Dubai. As fostering entrepreneurs is a strategic objective of our parent company, TECOM Group, we are committed to supporting efforts to transform Dubai into an innovation-led economy and Smart City.

"As part of TECOM Group's innovation strategy, we launched in5 Tech in DIC in 2013, and are developing a hub to stimulate innovation and excellence across technology, new media, smart education and sciences. DIC has been a successful business community for over 16 years, pioneering growth across the UAE's ICT sector with a focus on driving the growth of Dubai's tech start-up landscape and was selected a Strategic Partner of Smart Dubai. We look forward to continue working with Accenture to foster innovation and creativity as well as supporting industry growth," he said.

The centre will offer Accenture's clients access to industry solutions that capitalize upon our increasingly connected world.  These include: Connected Workforce, which converts static procedures into more effective, step-by-step, multimedia-facilitated procedures enabling real-time feedback and more accurate digitally updatable documentation; Connected Health, which involves systematically applying healthcare IT to facilitate the accessing and sharing of information and to enable the subsequent analysis of health data across systems; and Connected Fashion, which enables users to control the design of specially made fashion garments via an application on their mobile device.

Gerardo Canta, managing director of Accenture's Communications, Media & Technology practice in the Middle East, Africa, Russia and Turkey, said: "Themed around ‘Connected Life', the centre offers a smart and compelling 360-degree customer experience to help visitors understand how they can accelerate their digital transformation journey and facilitate ‘Connected Life Possibilities' for everyday living. The centre will also focus on attracting and nurturing local talent, enabling the region's best people to cultivate valuable careers and contribute to their countries' growth and innovation agendas by launching several initiatives such as hackathons, innovation programs and internships."

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