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Touchmate appoints distributor for Qatar

Al Harib Modern Technologies to distribute the vendor’s entire product array to channel partners

Touchmate appoints distributor for Qatar
Touchmate founder and CEO Vasant Menghani (left),poses with Hassan Ismail, GM, Al Harib Modern Technologies after signing the distribution deal.

Mobile devices brand Touchmate has used its participation at DISTREE Middle East 2016 to announce the appointment of Al Harib Modern Technologies as its official distributor in Qatar.

In terms of the agreement, Al Harib Modern Technologies will distribute the entire Touchmate product portfolio including tablets, PCs, smartphones, accessories and smart home appliances to resellers and retailers in Qatar. In addition, Al Harib Modern Technologies will assist Touchmate in providing and managing post-sales support through its own service centres spread across the Gulf state.

Vasant Menghani, founder and CEO, Touchmate, said the company already has presence in the GCC market and has been working with Al Harib Modern Technologies for some time now.

Menghani said formalising the partnership with Qatar-based Al Harib Modern Technologies gives both parties the opportunity to grow the business in the retail and traditional dealer channels in that country. "We are delighted to have partnered with Al Harib Modern Technologies for Qatar as together, we will be able to develop the channel business there," he said. "We have been impressed with the distributor's commitment to growing the Touchmate brand in the Qatar market. The cementing of this alliance will take the business to a whole new level."

Hassan Ismail, general manager, Al Harib Modern Technologies, said the company has worked with Touchmate and believes now is the right time to formalise the relationship.

Ismail added that Touchmate will benefit from Al Harib Modern Technologies' understanding of the market and solid channel network comprising retailers and resellers. "We are happy to officially partner with Touchmate and look forward to growing the business in Qatar," he said. "The brand is well known in Qatar and we believe it will do well because Touchmate has its own manufacturing capabilities."

He added that the company will support Touchmate to drive channel marketing, demand generation initiatives and post-sales support in the Qatar IT and consumer electronics channel.

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