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iDashboards drives digital change with data visualisation

Organisations have not yet taken to business intelligence tools as the user experience is poor

iDashboards drives digital change with data visualisation
iDashboards CEO, Shadan Malik: "I think we are offering differentiating software, it’s all about design and ease of use."

The adoption of business intelligence tools is relatively low, and this is, in large part, down to the fact that most of the tools offer a poor user experience, according to Shadan Malik, president and CEO of iDashboards. "If you do some research on the adoption of business intelligence, it's sadly quite low, which is unfortunate because there is a lot of insight that they need to better do their jobs and to make better decisions. I think we are offering differentiating software, it's all about design and ease of use. And that's where we want to differentiate, rather than just offering another set of charts, numbers, tables and graphs," he said. iDashboards, a business intelligence dashboard software company, hosted its inaugural international conference last January, and since then has seen major growth and increased brand awareness in the region. With the event welcoming the firm's clients and users of their dashboard software, the agenda included topics of strategic decision-making, big data, and customer implementations.

In February, iDashboards was a sponsor of the IDC Middle East CIO summit, held in Abu Dhabi. The summit was held for technology innovators and senior executives from the top 500 companies and enterprises across the Middle East, where they had the opportunity to explore the capabilities of the solution and learned how to accelerate their journey towards data-driven decisions.

Hisham Assaf, regional director of iDashboards Middle East said: "The exclusivity and strategic focus of the IDC CIO summit made it a great avenue to showcase our business intelligence solutions and demonstrate how our enterprise dashboards can create a real business impact by facilitating a digital transformation in their organisations."

Following the Abu Dhabi event, iDashboards CEO, Shadan Malik, was a speaker at the IDC Turkey CIO summit in Cesme Izmir. Through his session, Malik explored the psychology of visualisation, exposed the key challenges in dashboard and business intelligence adoption and set forth the future direction for enterprise dashboards.

"Turkey has grown rapidly over the past decade and is pushing for higher economic growth and delivering on pledged reforms.  Our solutions are vital to organisations operating in such a fast paced economic environment to help them make rapid decisions," added Assaf.

The company plans to continue the momentum with events in Saudi Arabia and Qatar.

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