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UAE TRA holds happiness workshops

Workshops held to develop and unify TRA's Customer Happiness Strategy

The TRA is implementing its Happiness Strategy across all departments and sectors.
The TRA is implementing its Happiness Strategy across all departments and sectors.

The UAE Telecommunications Regulatory Authority (TRA) has organised a series of internal workshops to develop its Customer Happiness Strategy.

The strategy is intended to prioritize customers' needs in all initiatives and development plans, in line with the directives of the country's leadership to increase customer happiness.

The workshops have focused on aligning all sectors and departments of the TRA with the Happiness initiative. The sessions also focused on aligning the Customers' Happiness Strategy with the requirements of the Mohammed bin Rashid Award for Excellence in Government Performance and the Emirates Government Service Excellence program (star rating).

HE Hamad Obaid Al Mansouri, director general of the TRA commented: "The TRA oversees the UAE ICT sector which forms the backbone of economic and social development in the world today. We also manage a range of projects that serve as key pillars in the government's work. For instance, we manage the UAE Federal Government Network (FEDnet) which acts as an incubator to the electronic and smart transformation. Moreover, we oversee a number of vital joint services and projects that support other government entities in their transformation towards smart government and smart cities.

"This workshop comes in the framework of the UAE's wise leadership's directives and strategies focused on putting the happiness of citizens at the forefront of its priorities. Based on this trend, we have developed main strategic pillars that include mainly establishing smart service centres, and implementing a direct interaction and communication mechanism with our customers like ‘Hadhreen', in addition to improving and upgrading the Customer Service Charter and eventually forming a special innovation team dedicated to develop services which directly connected to Customer Service Section," Al Mansouri added.

"In order to put the key strategy components into action, an integrated committee was formed to follow up the progress achieved in developing and implementing the Customers Happiness Strategy. The committee comprises members from various departments and sectors in the TRA, it will develop procedures and policies directed towards achieving the key strategic goals including raising government awareness, boosting efficiency and effectiveness through adopting financial efficiency and productivity standards in project management, focusing on results, and promoting innovation in government services in order to attain a seven star service rating," he concluded.