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TV.AE selects du and Akamai Technologies for OTT services

TV.AE trusts du and Akamai Technologies to deliver streaming services and engage in audience analytics

TV.AE selects du and Akamai Technologies for OTT services
du’s chief commercial officer Fahad Al Hassawi and Ali Al Shaiba, CEO at TV.AE form partnership

du and Akamai Technologies have been chosen by TV.AE as its content delivery network service provider in the Middle East, to deliver over-the-top (OTT) streaming service.

Advance Digital Media is working alongside du and has selected Akamai Technologies' Adaptive Media Delivery solution to provide streaming services and media analytics to deliver broadcast-quality video content, as well as to get a deeper understanding of TV.AE's audience engagement metrics, quality metrics and individual viewer experiences.

du's chief commercial officer Fahad Al Hassawi said: "We are thrilled to welcome TV.AE into our roster of du and Akamai customers.  As a company that prides itself on innovation, providing the latest technologies for this latest TV platform that enables sharing and user participation highlights our commitment towards providing best-in-class services for our customers as well as all TV.AE's customers in the region."

TV.AE aims to provide original as-well-as curated content viewing, with less buffering, less pixilation, and maximum performance, even during peak hours on desktops and Android and iOS mobile devices across the MENA region.

Ali Al Shaiba, CEO at TV.AE added: "Our aim is to provide the best content and the highest quality experience for our viewers in the region, which is why we've partnered with du and Akamai technologies, whose solution is amongst the best in the world. This will ensure that all our viewers can enjoy quicker load times and a better resolution where and whenever they watch our content."

du and Akamai offer cloud based services for delivering media and online content such as HD videos, web applications and corporate websites, via Akamai's globally distributed delivery platform, with a presence in datamena, in Dubai.

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