Home / Riverbed appoints new VP Channel Sales in EMEA

Riverbed appoints new VP Channel Sales in EMEA

Giovanni Di Filippo joins Riverbed as vice president channel sales in EMEA

Riverbed's Giovanni Di Filippo, vice president channel sales, EMEA
Riverbed's Giovanni Di Filippo, vice president channel sales, EMEA

Riverbed technology has announced Giovanni Di Filippo has joined the company as vice president channel sales for Europe, Middle East and Africa, where he will report to Kristian Thyregod, senior vice president, EMEA.

In his new position, Filippo will have overall responsibility for Riverbed's evolving channel and go-to-market strategy to maximise customer value, expand new routes to market and lead the channel sales team to drive growth and revenue.

Filippo said: "I'm really excited to be joining Riverbed at this pivotal period in the company's growth. Riverbed is exceptionally well placed to deliver industry-leading application performance and software-defined solutions to the market. Our challenge is to ensure that our partners across EMEA are equipped to realise and capture the opportunity that the new software-defined age presents and enable them to solve customer challenges with the Riverbed portfolio of architectural solutions. I look forward to working closely with all our EMEA partners as we embark on this journey."

Filippo brings over 25 years senior management experience and leadership in the global channel sales area. His previous role was vice president of global strategic systems integrator (GSSI) at SAP, where he was responsible for the vision, mission, strategy and execution of the overall indirect reselling business, as well as business expansion of SAP's global GSSI partners.

Thyregod added: "As our channel business model depends on the tremendous value brought by our partners, Giovanni is the right leader. He will play a key role at Riverbed to help us deliver innovative solutions as businesses go through a digital transformation and turn to next-generation, software-defined networks for fast and agile application delivery. Giovanni's deep technology expertise and business acumen, combined with his understanding of international channel sales and building collaboration with a cross-functional workforce, makes him a great addition to our EMEA leadership team."

Before joining SAP in 2012, Giovanni led the Partner and Global Strategic Alliances Organisation for Emerging Markets East at Cisco Systems, a region comprising more than forty countries, Central Eastern Europe (CEE), Commonwealth of Independent States (CIS) and Middle East, a business delivered by a community of over 2500 partners which achieved partner satisfaction and relationship assessment ratings for two years in a row.

During his tenure at Cisco Systems, Filippo developed the Partner Magic Quadrant model as well as the Rapid Operational Sales Enhancement methodology (ROSE) for service provider and system integrator in order to shorten product and solutions time to market cycle as well as return on invested capital.