Quantum Global to promote second gen Titano smartphone array at GITEX SHOPPER 2016
OEM mobile devices maker to promote new smartphone array, support retail partners and raise brand awareness
Quantum Global, the OEM mobile device brand and manufacturer of tablets, smart phones, hybrid PCs and accessories, has announced it will use this year's GITEX Shopper Spring Edition 2016 to launch the second generation of its flagship Titano smartphone array together with its retail partners.
In addition, Quantum said it will utilise GITEX Shopper to provide support to all its retailers that are participating at this year's trade show.
According to the Dubai-based mobile devices maker, being at GITEX Shopper Spring edition 2016, gives Quantum Global the perfect opportunity to cement its retail footprint, grow the business and raise brand awareness around the products the company is introducing into the market this year.
Savitha Rai, retail head, UAE at Quantum Global, said this year, the company has decided to participate at GITEX Shopper through retail partners Plugins, Emax and Sharaf DG. "We will use the four day shopping extravanganza to promote our new range of Titano Bos, 007i, X, M1 and AK47 and Handy," Rai said. "We will also promote the Pulse Intel-based with calling function tablet. We are impressed with how the Quantum brand is positioned and has been received in the market."
Rai said being at GITEX Shopper not only demonstrates the commitment to Quantum's retail partners, but also shows that the company appreciates their efforts in growing sales across the Middle East. "We have lined up special bundles/promotions with the Titano AK47, 61L, X, M1 and Bos portfolio as well as Intel tablets, which have calling functionality," she said. "We believe that through these specials and promotions, Quantum will be able to take its brand awareness campaigns a notch up."
She pointed out that the special offers during GITEX Shopper will also be extended to the retail outlets of partners that are jointly running these promotions. "Last year we achieved phenomenal sales during both the spring and autumn editions of Shopper and this year, we want to hear from existing clients looking to upgrade their handsets to the second generation Titano products or potential new customers that will come to the show," she said.
Rai explained that product and technology wise, Quantum Global is well position to continue growing in the market unlike other OEM competitors because it has invested heavily in research and development (R&D), quality of products, competitive price points and has a comprehensive after-sales support through the Quantum Authorised Service Provider (QASP) programme.
Rai added that post GITEX Shopper, Quantum Global will be rolling out a new programme aimed at helping retail partners with enhanced branding activities in their stores. "We are exploring the idea of developing the ‘store-in-store' concept," Rai said. "We believe that through initiatives like these, we will get closer to our loyal customers and get the invaluable feedback from them on how we can continue to fine tune our products."