Sony brings PlayStation to smartphones
Sony’s ForwardWorks aims to develop and embed PlayStation games into smartphones
Sony has announced its new venture dubbed ForwardWorks, where it will enter the world of smartphone-gaming.
A statement released by the company, not only revealed it has changed its name from Sony Computer Entertainment to Sony Interactive Entertainment Inc., but also the creation of Forward Works.
The venture will develop and sell applications and content for smartphones users in Japan and Asia, and will begin operating in Tokyo from 1 April 2016.
The statement also announced users can expect to see familiar games and characters on smartphones, which perhaps will be created for Android and iOS platforms.
"ForwardWorks will leverage the intellectual property of the numerous PlayStation dedicated software titles and its gaming characters as well as the knowledge and know-how of gaming development expertise which was acquired over the years with PlayStation business to provide gaming application optimized for smart devices including smartphones to users in Japan and Asia. The company will aim to deliver users with opportunity to casually enjoy full-fledged game titles in the new filed of the smart device market."
This is not Sony's first attempt in cracking the smartphone-gaming market, as it launched its own PlayStation Phone which had access to selected popular games that were specifically designed for the phone. Though this attempt was unsuccessful, the new venture could perhaps be promising, especially if launched across Android and iOS devices.
Sony will also face competition however, as only last week Nintendo unveiled a new mobile app called Miitomo, which brings popular games like Super Mario Bros. to smartphones.