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Zebra Technologies appoints chief marketing officer

Jeff Schmitz will be responsible for elevating customer centricity throughout the organisation

Zebra Technologies appoints chief marketing officer
Jeff Schmitz assumes responsibility for the company's marketing strategy.

Zebra Technologies Corporation, has announced the appointment of Jeff Schmitz as senior vice president and chief marketing officer, effective immediately.

Schmitz assumes responsibility for the company's marketing strategy, programme development and tools needed to create awareness, consideration and preference of the Zebra brand globally.

He replaces Juliann Larimer who is now vice president of North America Sales for Zebra.

Anders Gustafsson, CEO, Zebra Technologies, said: "We're excited to add Jeff Schmitz to our executive leadership team, particularly given his strong track record in introducing new innovation and technology to elevate the customer experience and increase sales and marketing effectiveness. Jeff has excellent subject matter expertise in technologies that are highlyrelevant to Zebra and our customers, including the Internet of Things. I'm looking forward to seeing the creative new initiatives he will bring to Zebra and our customers."

Schmitz added: "I'm thrilled to join Zebra Technologies. Zebra is at a unique intersection of evolving customer needs and emerging innovative technologies."

He said this role represents an incredible chance to identify new business opportunities and deliver customer experiences that surpass even what customers and channel partners have come to appreciate from Zebra. "Zebra is poised to further build on its solid foundation of providing operational visibility and trusted expertise in the industries it serves," he said.

Prior to to joining Zebra, Schmitz served in growing levels of responsibility for Spirent Communications including general manager of Networks and Applications, chief marketing officer and most recently, executive vice president. In these roles, he helped Spirent successfully navigate key industry changes including cloud computing, big data analytics and the Internet of Things (IoT).

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