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Latest in electronics, appliances on show at Samsung MENA Forum

Electronics giant unveils wide selection of mobility, home and entertainment technologies in Lisbon

Latest in electronics, appliances on show at Samsung MENA Forum
Samsung MENA Forum featured a wide range of electronic products on display.

Samsung Electronics Middle East and North Africa (MENA) has unveiled new innovations in electronic devices and home appliances during the Samsung MENA Forum 2016 in Lisbon, Portugal.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Choong Ro Lee, President of Samsung Middle East and North Africa.

Samsung also seeks to use its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

Samsung MENA was a recent recipient of five prestigious Cannes Lions Awards for community inspired initiatives - Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call centre project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

 At the Samsung MENA Forum, Samsung unveiled its new line-up of SUHD TVs that feature Quantum dot display, which feature what the company says is the world’s first bezel-less curved design.

Built on Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access their favourite content and services, from TV and movies to games and program information, all in one place.

 The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of game console, OTT box or home theatre system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung has also partnered with Premium VOD provider MBC SHAHID PLUS, offering viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product line-up, including the new soundbar range with the wireless rear speaker kit  that creates a “True” surround sound system without any cables, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a richer audio experience.

Samsung Digital Appliances

The Samsung RT7000 refrigerator with Twin Cooling Plus technology is the new Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five conversion modes, the RT7000 is adaptable and saves energy depending on the user requirements.


The Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.


Samsung also announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which seeks to bridge the gap between laptops and tablets. Samsung also unveiled the Samsung Galaxy A (2016), a mobile device that combines a large screen and a narrow 2.7 mm bezel.

Samsung also showcased its virtual reality credentials, with its Gear VR now compatible with a wide range of Samsung devices.

The Korean giant also introduced the Gear S2 Classic smartwatch with two new colour variants—Rose Gold and Platinum.

Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. Customers of the 18.4” Full HD-screen mobile entertainment tablet receive a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how it seeks to translate its strategies into products, platforms and forging novel connections across a variety of industries.

Samsung introduced other components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.

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