Torrid Networks names new vice president
Syed Ibrahim Anwar to head sales in the Cyber Security Practice
Dubai-based cyber security consulting firm Torrid Networks FZE, has appointed Syed Ibrahim Anwar as the new vice president, Sales, Cyber Security Practice.
In the new position, Anwar will drive and oversee sales for Torrid's Cyber Security Practice unit.
In addition, Anwar is responsible for expanding the existing business from the UAE market to other regions in the wider Middle East.
Dhruv Soi, founder, Torrid Networks FZE, said: "The company is excited to have hired the services of Syed Ibrahim Anwar as the new vice president because he comes with a lot of experience in IT distribution and channel business development."
Soi said Torrid Networks has got some unique strengths compared to other competitors in the market and the company sees tremendous scope for expansion in the region. "We operate totally into a niche-technology space where our company's approach is to distinguish itself by positioning ourselves as a cyber security technology provider that adopts latest cutting-edge technologies to thwart emerging IT threats," he said.
Remarking of his appointment, Anwar added that the company sees huge potential in the IT channel security market as only limited players are available in this space giving niche service. "We consider ourselves as pioneers in information security in the Middle East working with many vendors and giving value added services, which the IT channel can utilise to earn substantial margins," he said.
Anwar said the main focus in 2016 is to expand Torrid's security appliances portfolio by forging alliances with leading vendors and filling the gaps where security is required. "We are expecting around 15% of market share in the security portfolio across the Middle East and Africa (MEA)," he said. "We are already helping several businesses within the UAE and Saudi Arabia, and are aiming to reach out to other regions this year. We are also negotiating strategic partnership in North Africa and CIS countries to deliver our expertise through an extensive partner network.
He said channel partners should expect higher margins from the solutions the solutions Torrid is bringing to market and not pushing boxes. It's a new opportunity which I am bringing to the partners, where they can move away from traditional box reselling business and get into solution reselling, which is the future of the channel.