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TP-LINK gets new senior sales manager for Egypt

Hussein Farouk to help the networking solutions vendor to grow its channel business in North Africa

TP-LINK gets new senior sales manager for Egypt
Farouk's appointment is part of TP-LINK's wider strategy to develop its SOHO and SMB networking business in Egypt.

TP-LINK Technologies Co Ltd, a SOHO, SMB networking and wireless solutions maker, has appointed Hussein Farouk as the new senior sales manager for Egypt.

In this new role, Farouk will drive and manage TP-LINK's entire Egypt channel business, supporting the traditional dealer and whole sale segment as well as the retail markets.

According to the company, Farouk's appointment as senior sales manager for Egypt will help TP-LINK to strengthen its presence and business in the SMB and retail segment in the country.

Denny Liang, vice president, TP-LINK Middle East and Africa (MEA), said the company is delighted to have Hussein join the team to continue the work in the retail and traditional reseller segments in Egypt.

Liang added that Hussein brings immense experience to this channel role having previously working at Hewlett Packard and Microsoft Egypt.

"Having Hussein join us to develop our business in Egypt demonstrates to all our channel partners that the company is in the Middle East and Africa for the long term," he said. "I have no doubt that Hussein's experience working with distributors, system builders, resellers, solution providers and VARs in that Egypt will be beneficial to TP-LINK as we take the business to next level."

Liang explained that with Hussein on board the company wants to work closely with all channel partners to drive further the SMB networking business in Egypt in 2016. "Having worked in various roles in vendor ennvironments and with over a decade experience in the channel, Hussein brings a wealth of knowledge and market expertise and partner management in distribution, reseller and retail segments," he said.

Prior to taking up this position, Farouk had roles at IT multinationals including Hewlett Packard and Microsoft in Egypt. Before that, he worked at Adidas and Salomon Inc.

In his most recent role, Farouk was distribution business manager, Egypt and Levant at Hewlett Packard Middle East, where he was managing the entire distribution landscape for Egypt and the Levant.

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